Marilyn Monroe By Bertram Stern

While Dougherty was in the Merchant Marine, Norma Jeane found employment in the Radioplane Munitions Factory. She sprayed airplane parts with fire retardant and inspected parachutes. During this time, Army photographer David Conover snapped a photograph of her for a Yank magazine article. He encouraged her to apply to The Blue Book Modeling Agency. She signed with the agency and began researching the work of Jean Harlow and Lana Turner. She was told that they were looking for models with lighter hair, so Norma Jeane bleached her brunette hair to a golden blonde.
Norma Jeane Dougherty became one of Blue Book's most successful models, appearing on dozens of magazine covers. Jim Dougherty was oblivious of his wife's new job and only became aware of it when he discovered a shipmate of his admiring a photo of a sexy model in a magazine who turned out to be Norma Jeane. Dougherty wrote her several letters telling her that once he returned from service, she would have to give up her modeling. A dissatisfied Norma Jeane, who now saw the possibilities of a modeling and acting career, decided then to divorce Dougherty. The marriage ended when he returned from overseas in 1946.
Studio contracts and beginnings
Her successful modeling career brought her to the attention of Ben Lyon, a 20th Century Fox executive, who arranged a screen test for her. Lyon was impressed and commented, "It's Jean Harlow all over again." She was offered a standard six-month contract with a starting salary of $125 per week. Lyon did not like the name Norma Jeane and chose "Carole Lind" as a stagename, after Carole Lombard and Jenny Lind, but he soon decided it was not an appropriate choice. Norma Jeane was invited to spend the weekend with Lyon and his wife Bebe Daniels at their home. It was there that they decided to find her a new name. Following her idol Jean Harlow, Norma Jeane decided to choose her mother's maiden name of Monroe. Several variations such as Norma Jeane Monroe and Norma Monroe were tried and initially "Jeane Monroe" was chosen. Eventually Lyon decided that he wanted her to have a new name as there were many actresses with the name Jean, or a variation of it such as Jean Peters, Gene Tierney, Jeanne Crain, and Jean Arthur. Wanting a more alliterative sounding name, Lyon suggested "Marilyn", commenting that she reminded him of Marilyn Miller, the sexy 1920's Broadway actress. Norma Jeane was initially hesitant because Marilyn was the contraction of the name Mary Lynn, a name she did not like. Lyon, however, felt that the name "Marilyn Monroe" was sexy, had a "nice flow", and would be "lucky" due to the double "M" and thus Norma Jeane Baker took the name Marilyn Monroe.