Marilyn Monroe By Bertram Stern

Much of the critical commentary following the release of the film focused on Monroe's overtly sexual performance, and a scene which shows Monroe (from the back) making a long walk toward Niagara Falls received frequent note in reviews. After seeing the film, Constance Bennett reportedly quipped, "There's a broad with her future behind her." Whitey Snyder also commented that it was during preparation for this film, after much experimentation, that Monroe achieved "the look, and we used that look for several pictures in a row ... the look was established."
While the film was a success, and Monroe's performance had positive reviews, her conduct at promotional events sometimes drew negative comments. Her appearance at the Photoplay awards dinner in a skin-tight gold lamé dress was criticized. Louella Parsons' newspaper column quoted Joan Crawford discussing Monroe's "vulgarity" and describing her behavior as "unbecoming an actress and a lady". Monroe had previously received criticism for wearing a dress with a neckline cut almost to her navel when she acted as Grand Marshall at the Miss America Parade in September 1952. A photograph from this event was used on the cover of the first issue of Playboy in December 1953, with a nude photograph of Monroe, taken in 1949, inside the magazine.