History: Early Years Of The Beatles

During recording sessions for the album, which stretched from late May to mid-October 1968, relations among the band's members grew openly divisive. Starr quit for a period, leaving McCartney to play drums on several tracks. Lennon's romantic preoccupation with avant-garde artist Yoko Ono contributed to tension within the band and he lost interest in co-writing with McCartney. Flouting the group's well-established understanding that they would not take partners into the studio, Lennon insisted on bringing Ono, whom Harrison disliked anyway, to all of the sessions. Increasingly contemptuous of McCartney's creative input, he began to identify the latter's compositions as "granny music", dismissing "Ob-La-Di, Ob-La-Da" as "granny shit". Recalling the White Album sessions, Lennon gave a curiously foreshortened summing-up of the band's history from that point on, saying, "It's like if you took each track off it and made it all mine and all Paul's... just me and a backing group, Paul and a backing group, and I enjoyed it. We broke up then." McCartney also recalled that the sessions marked the start of the break-up, saying, "Up to that point, the world was a problem, but we weren't".
Issued in November, the White Album was the band's first Apple Records album release. The new label was a subsidiary of Apple Corps, formed by the group on their return from India, fulfilling a plan of Epstein's to create a tax-effective business structure. The record attracted more than two million advance orders, selling nearly four million copies in the US in little over a month, and its tracks dominated the playlists of American radio stations. Despite its popularity, it did not receive flattering reviews at the time. According to Jonathan Gould,
The critical response ... ranged from mixed to flat. In marked contrast to Sgt. Pepper, which had helped to establish an entire genre of literate rock criticism, the White Album inspired no critical writing of any note. Even the most sympathetic reviewers ... clearly didn't know what to make of this shapeless outpouring of songs. Newsweek's Hubert Saal, citing the high proportion of parodies, accused the group of getting their tongues caught in their cheeks.
General critical opinion eventually turned in favour of the White Album, and in 2003 Rolling Stone ranked it as the tenth greatest album of all time. Pitchfork describes it as "large and sprawling, overflowing with ideas but also with indulgences, and filled with a hugely variable array of material ... its failings are as essential to its character as its triumphs." Allmusic observes, "The Beatles' two main songwriting forces were no longer on the same page, but neither were George and Ringo"; yet "Lennon turns in two of his best ballads", McCartney's songs are "stunning", Harrison is seen to have become "a songwriter who deserved wider exposure" and Starr's composition is "a delight".