Anti-tobacco Advertisment

Resistance
For some, WNTD is nothing more than a “futile attempt to curb smoking” which has little to no visible effect in places like the former USSR, India, and China. For others, WNTD is seen as a challenge to individual freedom of choice or even a culturally acceptable form of discrimination. From ignoring WNTD, to participating in protests or acts of defiance, to bookending the day with extra rounds of pro-tobacco advertisements and events, smokers, tobacco growers, and the tobacco industry have found ways to make their opinions of the day heard.