PETA Animal Protection Campaign

The group has two million members and supporters, it received donations of over $32 million for the year ending July 31, 2009, and its website was receiving four million hits a month as of November 2008. Over 80 percent of its operating budget was spent on its programs in 2008-2009, 15 percent on fundraising, and four percent on management and general operations. Thirty-two percent of its staff earned under $30,000, 24 percent over $40,000, and Newkirk just under $37,000.
Pacheco left the group in 1999, and since then the two key staff members next to Newkirk have been Bruce Friedrich, director of vegan outreach—a devout Catholic who spent years working in soup kitchens, and who gives 20 percent of his income to the church—and Dan Mathews, the group's senior vice-president.