PETA Animal Protection Campaign

“If anybody wonders 'what's this with all these reforms?', you can hear us clearly. Our goal is total animal liberation, and the day when everyone believes that animals are not ours to eat, not ours to wear, not ours to experiment on, and not ours for entertainment or any other exploitive purpose. —Ingrid Newkirk, 2002”
Gary Francione, professor of law at Rutgers School of Law-Newark, argues that PETA is not an animal rights group—and further that there is no animal rights movement in the United States—because of their willigness to work with industries that use animals to achieve incremental change. This makes them an animal welfare group, in Francione's view: what he calls the new welfarists. A proponent of abolitionism, Francione argues that PETA is trivializing the movement with what he calls the "Three Stooges" theory of animal rights, making the public think progress is underway when the changes are only cosmetic.
Like Francione, PETA describes itself as abolitionist. Newkirk told an animal rights conference in 2002 that PETA's goal remains animal liberation: "Reforms move a society very importantly from A to B, from B to C, from C to D. It's very hard to take a nation or a world that is built on seeing animals as nothing more than hamburgers, handbags, cheap burglar alarms, tools for research, and move them from A to Z ..."
Francione has also criticized PETA for having caused grassroots animal rights group to close, groups that he argues were essential for the survival of the animal rights movement, which rejects the centrality of corporate animal charities. Francione writes that PETA initially set up independent chapters around the United States, but closed them in favor of a top-down, centralized organization, which not only consolidated decision-making power, but centralized donations too. Now, local animal rights donations go to PETA, rather than to a local group.