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Protesters clashes against Silvio Berlusconi, Rome, Italy
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Protesters Clashes Against Silvio Berlusconi, Rome, Italy

Berlusconi owns via Mediaset 3 of 7 national tv channels: (Canale 5, Italia 1, and Rete 4). To better understand the controversies over a conflict of interest between Berlusconi's personal business empire and his political office, it is necessary to look at the structure of governmental control over State television. Under the law, the Speakers of the two Houses appoint the RAI president and board of directors. In practice, the decision is a political one, generally resulting in some opposition representatives becoming directors, while top managerial posts go to people sympathetic to the government. It was normal to have two directors and the president belonging to the parliamentary majority, and two directors who are opposition supporters. A parliamentary supervisory commission also exists, whose president is traditionally a member of the opposition. During the tenure of Mr. Baldassarre as RAI president, the two opposition directors and the one closer to the Union of Christian and Centre Democrats left over internal disagreements that mainly regarded censorship issues. RAI continued to be run by a two-man team (mockingly nicknamed by the opposition the Japanese after the Japanese soldiers who kept fighting on in the Pacific Ocean after the end of World War II).
The former Italian center-left coalition of Romano Prodi was often criticised for failing to pass a law to regulate the potential conflict of interest that might arise between media ownership and the holding of political office, despite having governed Italy for an entire legislature from 1996 to 2001. In 2002, Luciano Violante, a prominent member of the Left, said in a speech in Parliament: "Honourable Anedda, I invite you to ask the honourable Berlusconi, because he certainly knows that he received a full guarantee in 1994, when the government changed — that TV stations would not be touched. He knows it and the Honourable Letta knows it."
The authors of the book Inciucio26 cite this sentence as evidence for the idea that the Left made a deal with Berlusconi in 1994, in which a promise was made not to honour a law in the Constitutional Court of Italy that would have required Berlusconi to give up one of his three TV channels in order to uphold pluralism and competition. According to the authors, this would be an explanation of why the Left, despite having won the 1996 elections, didn't pass a law to solve the conflicts of interest between media ownership and politics.
Controversy concerning Berlusconi's 'conflicts of interest' are usually centred around the use of his media and marketing power for political gain. However, there is also controversy regarding his financial gains. When RAI was being run by a two-man team appointed by the presidents of the Chamber of Deputies and the Senate (both in Berlusconi's coalition), the state broadcaster increased its viewers, but lost a significant share of its advertising revenue to the rival Mediaset group, owned and run by the Berlusconi family, which has led to large personal gain.

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