Celebrity Photography By Bryan Adams

In the mid 1990s, Adams successfully campaigned for the Southern Ocean Whale Sanctuary with Greenpeace Chairman David McTaggart (the two distributed over 500,000 postcards at concerts around the world encouraging politicians to vote yes for the creation of the sanctuary).
Adams occasionally writes letters on behalf of the animal rights group PETA to support the ethical treatment of animals. He wrote to the CEO of the most KFC restaurants in Canada in November 2007, asking them to become leaders in using more modern and more humane methods of killing chickens. Adams has been a vegan since 1989 and was also a nominee for PETA's "Sexiest Vegetarians of the Year".
On 25 May 2005, Adams raised £1.3M with cousin Johnny Armitage, from a concert and auction entitled Rock by the River for the Royal Marsden Hospital in London. On 15 May of the next year, Adams returned to London to attend the Hope Foundation's event (hosted by designer Bella Freud), helping to raise a portion of the £250,000 to support the Palestinian refugee children. The following June, he offered individuals from the public the chance to bid to sing with him live in concert at three different charity auctions in London. Over £50,000 was raised with money going to the NSPCC, Children in Need, and the University College Hospital. On 28 February 2008 he appeared in One Night Live at the Air Canada Centre in Toronto, Canada with Josh Groban, Sarah McLachlan, Jann Arden and RyanDan in aid of the Sunnybrook Hospital Women and Babies Program.
To support the peace in Georgia, Adams played a special outdoor concert in Tbilisi, on 19 September 2008.