Creative Sneakers

The British English equivalent of "sneaker" is "trainer" in its modern meaning; however, the traditional "sneaker" (pictured) is closer to the British "plimsoll". In some urban areas in the United States, the slang for sneakers is kicks. In Hiberno-English and Australian English the term is runners. In South African English the term used is takkies.
Sneakers have become an important part of hip hop culture since the 70s. Presently, numerous rappers sign million dollar deals with major brands such as Nike, Adidas or Puma to promote their shoes. Sneaker collectors, called "Sneakerheads", use sneakers as fashionable items. Artistically-modified sneakers can sell for upwards of $500.