Miranda May Kerr

In October 2009, Kerr launched an organic skincare line, called KORA Organics, in Australia with co-founder George Moskos. Kerr's mother Therese has been the General Manager of KORA Organics since February 2010 . The company is based in Sydney. Kerr's brother Matt also works for the company.
Public image
Kerr's model trademark are her dimples. Celebrity photographer Russell James said of Kerr, "The US has fallen in love with her. We love her because she has the most incredible girl-next-door look and she's also insanely beautiful. It means women are not intimidated by her looks and guys think they might be able to talk to her. It's a fantastic combination ... people want to be around her; she's fun on a shoot … and she's not stupid, which can be a very annoying trait among some models." Model agent Ursula Hufnagl described Kerr as "the perfect endorsement", citing her ability to "truly sell a product."