Electronic Entertainment Expo (E3) 2011 Trade Show Girls

• Show floor
When held in Los Angeles, the show was exhibited over five halls: Kentia, Petree, South Hall, Concourse Hall, and the West Hall. Booth space was purchased ahead of time by publishers. Some publishers, in turn, spent millions of dollars creating elaborate displays and structures to accommodate the promotion of their bigger titles.
While E3 was noted as being noisy and busy, sound levels are not what they once were; in recent years (2005, 2006), publishers like EA have kept their sound down compared to years directly before. At one point, sound levels would fluctuate as exhibitors raised the volume to compete with nearby stands. Shouting was common at some stands. Meanwhile, in 2006, when attendance was down to 10,000, according to the organizers, it was a planned move as industry accreditation was stringently checked.
Different booths would also invite celebrities over for signings for their specific games. For 2004, Activision brought in Stan Lee and Tony Hawk to promote X-Men Legends and Tony Hawk's Underground 2 respectively while Vivendi Universal Games brought in Vin Diesel to promote his new game The Chronicles of Riddick: Escape from Butcher Bay, a prequel to the summer 2004 film. Celebrities were generally only available for a few hours, so line-waiting was a general practice at E3.