Electronic Entertainment Expo (E3) 2011 Trade Show Girls

Layout
The 2007 show was housed in suites and meeting rooms in numerous hotels in the Santa Monica area, within walking distance of each other. The Barker Hangar was used for showcasing software.
• Show floor
When held in Los Angeles, the show was exhibited over five halls: Kentia, Petree, South Hall, Concourse Hall, and the West Hall. Booth space was purchased ahead of time by publishers. Some publishers, in turn, spent millions of dollars creating elaborate displays and structures to accommodate the promotion of their bigger titles.