Faces Of Sport

By extension, anything which is the forward or world facing part of a system which has internal structure is considered its "face", like the façade of a building. For example a public relations or press officer might be called the "face" of the organization he or she represents. "Face" also refers to reputation or standing in society, particularly Chinese society, and is spoken of as a resource which can be won or lost. Because of the association with individuality, the anonymous person is sometimes referred to as "faceless".
Plastic surgery
Cosmetic surgery can be used to alter the appearance of the facial features. Plastic surgery may also be used in cases of facial trauma, injury to the face. Severely disfigured individuals have recently received full face transplants and partial transplants of skin and muscle tissue.