Faces Of Sport

The face is the feature which best distinguishes a person. There are "special" regions of the human brain, such as the fusiform face area (FFA), which when damaged prevent the recognition of the faces of even intimate family members. The pattern of specific organs such as the eyes or parts thereof are used in biometric identification to uniquely identify individuals.
Metaphor
By extension, anything which is the forward or world facing part of a system which has internal structure is considered its "face", like the façade of a building. For example a public relations or press officer might be called the "face" of the organization he or she represents. "Face" also refers to reputation or standing in society, particularly Chinese society, and is spoken of as a resource which can be won or lost. Because of the association with individuality, the anonymous person is sometimes referred to as "faceless".