Faces Of Sport

Metaphor
By extension, anything which is the forward or world facing part of a system which has internal structure is considered its "face", like the façade of a building. For example a public relations or press officer might be called the "face" of the organization he or she represents. "Face" also refers to reputation or standing in society, particularly Chinese society, and is spoken of as a resource which can be won or lost. Because of the association with individuality, the anonymous person is sometimes referred to as "faceless".