DCC Dallas Cowboys NFL Cheerleader Girls

1970s
Preparing for the 1970 season, Cowboys manager Tex Schramm decided to change the cheerleaders image to boost attendance. At first the main change was to create an all female squad and change the uniforms and style of cheerleading routines to be more towards dance and less like high school or college cheerleading squads. The ten local high school cheerleaders that were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of the current choreographer. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. Then in 1972, Texie Waterman, a New York choreographer, was recruited and charged with auditioning and training an entirely new female squad which would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. And since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce the more revealing sexier look closer to what you see today.
This group, The Dallas Cowboys Cheerleaders, first appeared on the sidelines during the 1972–1973 NFL season.
Even greater national attention came in 1978 when the squad was on two network TV specials, NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. In 1978, they had their own hour-long special to launch the season for Monday Night Football.