Apple Products Evolution

Greenpeace has campaigned against Apple on various environmental issues, including a global end-of-life take-back plan, non-recyclable hardware components and toxins within iPhone hardware. Since 2003 Greenpeace has campaigned against Apple's chemical policies, in particular the inclusion of PVC and BFRs in their products. On May 2, 2007, Steve Jobs released a report announcing plans to eliminate PVC and BFRs by the end of 2008. Apple has since eliminated PVC and BFRs across its product range, becoming the first laptop maker to do so.
In Greenpeace's Guide to Greener Electronics that scores electronics manufacturers on their policies regarding toxic chemicals, recycling and climate change, Apple ranked 9th out of 18 leading electronic makers in October 2010 with a score of 4.9/10 (securing the same score as in the previous version of the guide, but slipping 4 places down the ranking). Greenpeace criticizes Apple for not providing information about its management of chemicals and its supply chain communications. Apple also continues to score poorly in Greenpeace's guide for the minimal information it provides about its future toxic chemical phase-out plans. In the first edition, released in August 2006, Apple scored 2.7/10.
In 2010, Climate Counts, a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in their top category "Striding". This was an increase from May 2008, when Climate Counts only gave Apple 11 points out of 100, which placed the company last among electronics companies, at which time Climate Counts also labeled Apple with a "stuck icon", adding that Apple at the time was "a choice to avoid for the climate conscious consumer".
The Environmental Protection Agency rates Apple highest amongst producers of notebook computers, and fairly well compared to producers of desktop computers and LCD displays.