Moto Undone Project By Joey Ruite

MOTO UNDONE | AUG 2011
From the familiar to the unexpected, moto undone ignores what makes motorcycles interesting.
At jruiter I.D. we want to re-set the definition of a motorbike by stripping away historical attributes that make them so great. It’s hard to image a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones.
Moto undone is pure generic transportation and by motorbike category definition it isn’t very cool.