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Steve Jobs' Quotes
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• Management style
Much was made of Jobs' aggressive and demanding personality. Fortune wrote that he was "considered one of Silicon Valley's leading egomaniacs". Commentaries on his temperamental style can be found in Mike Moritz's The Little Kingdom, one of the few authorized biographies of Jobs; The Second Coming of Steve Jobs, by Alan Deutschman; and iCon: Steve Jobs, by Jeffrey S. Young & William L. Simon. In 1993, Jobs made Fortune's list of America's Toughest Bosses in regard to his leadership of NeXT. Cofounder Dan'l Lewin was quoted in Fortune as saying of that period, "The highs were unbelievable ... But the lows were unimaginable", to which Jobs' office replied that his personality had changed since then.
Jef Raskin, a former colleague, once said that Jobs "would have made an excellent king of France," alluding to Jobs' compelling and larger-than-life persona.
Jobs always aspired to position Apple and its products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007 by quoting ice hockey legend Wayne Gretzky:
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