Heidi Samuel Klum

In January 2010, Klum launched two lines of maternity wear: Lavish by Heidi Klum for A Pea in the Pod, and Loved by Heidi Klum for Motherhood Maternity. Klum stated, "I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines".
In October 2010, Klum with New Balance, HKNB, launched a line of active woman's wear fashion clothing on Amazon.com.
Klum is a "Real Celebrity" on the website Stardoll, where she has a line of virtual jewelry, and a virtual clothing line called Jordache. Users can go to Klum's suite (address) and interact with her by doing interviews, sending pending requests or dressing Klum's doll.