Laura Maggi, Le Cafe Sexpresso, Bagnolo Mella, Italy

Now women in the small northern Italian town of Bagnolo Mella have declared Le Cafe out of bounds to their menfolk – and 34-year-old Miss Maggi has become a national celebrity. Yesterday she was a guest on the Italian equivalent of This Morning and said: ‘I don’t see what the problem is – it’s just a bit of harmless fun.
‘If the guys come here what can I do? I know I have upset the women but that’s not my problem. It’s not my fault if guys want to come and have a drink in my bar.'
She added that some customers were travelling up to 70 miles just to have a coffee in her bar. On the walls of Le Cafe are pictures of Miss Maggi in a bikini on holiday. She has 5,000 new friends on Facebook while a local poll found that 46 per cent of respondents said partners of her male customers should be ‘asking themselves why their partners prefer Laura to them’. Several wives from the town have been on TV to complain. One said: ‘It is outrageous and should not be allowed.