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Famous People Smoking
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Before the Second World War many manufacturers gave away collectible cards, one in each packet of cigarettes. This practice was discontinued to save paper during the war and was never generally reintroduced, though for a number of years Natural American Spirit cigarettes included "vignette" cards depicting endangered animals and American historical events; this series was discontinued in 2003. On April 1, 1970 President Richard Nixon signed the Public Health Cigarette Smoking Act into law, banning cigarette advertisements on television in the United States starting on January 2, 1971. However, some tobacco companies attempted to circumvent the ban by marketing new brands of cigarettes as "little cigars"; examples included Tijuana Smalls, which came out almost immediately after the ban took effect, and Backwoods Smokes, which reached the market in the winter of 1973–1974 and whose ads used the slogan, "How can anything that looks so wild taste so mild." Many of these types of slogans were used to assist in the manufacturing of cigarettes. These slogans helped the image of smoking cigarettes to look 'fashionable' or 'modern' and they enhanced consumer spending on cigarettes.
In many parts of the world tobacco advertising and sponsorship has been outlawed. The ban on tobacco advertising and sponsorship in the EU in 2005 has prompted Formula One Management to look for races in areas that allow the tobacco sponsored teams to display their livery. As of 2007, only the Scuderia Ferrari retains tobacco sponsorship, continuing their relationship with Marlboro until 2011. In the United States, bolder advertising restrictions took effect on June 22, 2010.
In some jurisdictions, such as the Canadian provinces of British Columbia, Saskatchewan and Alberta, the retail store display of cigarettes is completely prohibited if persons under the legal age of consumption have access to the premises. In Ontario, Manitoba, Newfoundland and Labrador, The ACT, and Quebec, Canada, the display of tobacco is prohibited for everyone, regardless of age, as of 2010. This includes non-cigarette products such as cigars and blunt wraps.
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