Lingerie Bowl Girls

The Lingerie Bowl is an annual Super Bowl halftime alternative special that draws millions of viewers worldwide shown on pay-per-view TV. It features a game of full-contact American football with female athletes playing seven-on-seven tackle football. It first aired during Super Bowl XXXVIII in 2004 with New York Euphoria losing to the Los Angeles Dream by a score of 6-0. The players in the game wear helmets, shoulder pads, elbow pads, knee pads, garters, bras, and panties.
The halftime special has also included celebrities, national recording artists and former NFL players such as Jenny McCarthy, Dennis Rodman, Chingy, Eric Dickerson, Lawrence Taylor, Cindy Margolis, Traci Bingham, and Jim McMahon. Previous Lingerie Bowls have taken place at the Los Angeles Memorial Coliseum drawing thousands of fans.
Past marketers have included Daimler/Chrysler, Miller Brewing, Universal Pictures, Vivendi Games, Dodge, and Oakley.