Glamour Girl Photography By Matthieu Sonnet

Standards of glamour photography have changed over time, reflecting changes in social acceptance. In the early 1920s, United States photographers like Ruth Harriet Louise and George Hurrell photographed celebrities to glamorise their stature by utilizing lighting techniques to develop dramatic effects. During World War II pin-up pictures of scantily clad movie stars were extremely popular among US servicemen. However, until the 1950s, the use of glamour photography in advertising or men’s magazines was highly controversial or even illegal. Magazines featuring glamour photography were sometimes marketed as "art magazines" or "health magazines".
Popular portraiture
Since the 1990s glamour photography has increased in popularity among the public. Glamour portrait studios opened, offering professional hair and makeup artists and professional retouching to allow the general public to have the "model" experience. These sometimes include "boudoir" portraits but are more commonly used by professionals and high school seniors who want to look "their best" for their portraits.