Lego Advertisement

Films
In the past, Lego has turned down approaches from Hollywood to make a feature-length film based on the toy. However, this stance has since softened. A number of straight-to-DVD computer animated Bionicle movies have been produced. A movie called LEGO: The Adventures of Clutch Powers was released on DVD in February 2010. This was a completely computer-animated film made by Tinseltown Toons. It is a crossover movie comprising many Lego themes.
It was announced on August 12, 2009, that a live action feature film was in development. The film is said to be an action/adventure-comedy that will combine both live action and animation, and feature Nathan Kress and Richard Donner, Lauren Shuler Donner, Lucy Fisher, Douglas Wick, Joel Silver as the portrayal of the Lego owner. The film will be made at The Donners' Company, Walden Media, Red Wagon Entertainment, Silver Pictures and Warner Bros. with Dan Lin producing. No release date has been set as of June 2010.