Lego Advertisement

New elements are often released along with new sets. There are also Lego sets designed to appeal to young girls such as the Belville and Clikits lines which consists of small interlocking parts that are meant to encourage creativity and arts and crafts, much like regular Lego bricks. Belville and Clikit pieces can interlock with regular Lego bricks as decorative elements.
Also the new creation of DesignByMe 3.0, which replaces the Lego Factory name gives people the chance to customize and build their own Lego set, any shape or size. Users can even customize the box that the set comes in.
The one continuity not really touched on by Lego is that of military toys (despite there being over 30 types of Lego weapons). While there are sets which can be seen to have a military theme – such as Star Wars, the German and Russian soldiers in the Indiana Jones sets, and Lego Castle – there are no directly military-themed sets in any line. This is following Ole Kirk Christiansen's policy of not wanting to make war seem like child's play.
The Lego range has expanded to encompass accessory motors, gears, lights, sensors, and cameras designed to be used with Lego components. Motors, battery packs, lights and switches are sold under the name Power Functions. The Technic line utilizes newer types of interlocking connections that are still compatible with the older brick type connections. The Technic line can often be motorized with Power Functions.