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Also the new creation of DesignByMe 3.0, which replaces the Lego Factory name gives people the chance to customize and build their own Lego set, any shape or size. Users can even customize the box that the set comes in.
The one continuity not really touched on by Lego is that of military toys (despite there being over 30 types of Lego weapons). While there are sets which can be seen to have a military theme – such as Star Wars, the German and Russian soldiers in the Indiana Jones sets, and Lego Castle – there are no directly military-themed sets in any line. This is following Ole Kirk Christiansen's policy of not wanting to make war seem like child's play.
The Lego range has expanded to encompass accessory motors, gears, lights, sensors, and cameras designed to be used with Lego components. Motors, battery packs, lights and switches are sold under the name Power Functions. The Technic line utilizes newer types of interlocking connections that are still compatible with the older brick type connections. The Technic line can often be motorized with Power Functions.
Bionicle is a line of toys by the Lego Group that is marketed towards those in the 7–16 year-old age range. The line was launched in January 2001 in Europe and June/July 2001 in the United States. The Bionicle idea originated from the earlier toy lines Slizers (also known as Throwbots) and Roboriders. Both of these lines had similar throwing disks and characters based on classical elements. The sets in the Bionicle line have increased in size and flexibility through the years.