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Licensed themes
Over the years, Lego has licensed themes from several cartoon and film franchises. These include Star Wars, Batman, SpongeBob SquarePants, Harry Potter, Indiana Jones, Avatar: The Last Airbender Spider-Man, Ben 10, Toy Story and Thomas the Tank Engine.
Although some of the licensed themes, such as Lego Star Wars and Lego Indiana Jones, have had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.
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