Party Girls Playing Twister Game

Twister, much like its counterpart the hula hoop, was one of the many toy fad phenomena that came about in the second half of the 20th century. Microsoft Encarta labels Twister as being an "industry phenomenon" that "briefly captures the public’s imagination, and sells in the millions". Being one of the earliest toy fads and a "national craze for a short time," Twister was a game that was able to bring all age groups together, whether children or adults. Twister being both globally spread and highly popular is unlike other games of its stature, in the sense that it is accepted by all social classes. In an article by Peterson and Simkus, they state, "While the evidence of the first half of this century suggests strong links between social status and cultural taste, there is growing evidence that there is no longer a one-to-one correspondence between taste and status group membership in advanced postindustrial societies like the United States." Typically, people who exhibit high cultured tastes encompass more diverse ideals, as well as a wider range of resources; whereas low cultured people tend to have a more narrow range of tastes and less access to resources. While having such distinct differences between high and low cultures, Twister is able to break the barrier and appeal to both demographics of people.
• Globalization
Twister has been seen as a prime example of how globalization is able to influence culture, and how the different variations of the game reflect elements of cultural diversity. In an article by sociologists Ben Carrington, David L. Andrews, Steven J. Jackson and Zbigniew Mazur, they state, "…interpretations of the cultural impact of globalization can be classified into two distinct theoretical camps: the economic and the cultural camps." From an economic standpoint, Twister does not exclude any socioeconomic demographic, and has very little cultural resistance, seeing as it can be easily understood globally by all cultures.