Life Of Michael Joseph Jackson

Time described Jackson's influence at that point as "Star of records, radio, rock video. A one-man rescue team for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style and color too". The New York Times wrote that, "in the world of pop music, there is Michael Jackson and there is everybody else".
On March 25, 1983, Michael Jackson reunited with his brothers for a legendary live performance which was taped for a Motown 25: Yesterday, Today, Forever television special. The show aired on May 16, 1983, to an audience of 47 million viewers, and featured the Jacksons and a number of other Motown stars. It is best remembered for Jackson's solo performance of "Billie Jean" which gave him his first Emmy nomination. Wearing a distinctive black sequin jacket and golf glove decorated with rhinestones, he debuted his signature dance move, the moonwalk, which former Soul Train dancer and Shalamar member Jeffrey Daniel had taught him three years before. The Jacksons' performance drew comparisons to Elvis Presley's and The Beatles' appearances on The Ed Sullivan Show. Anna Kisselgoff of The New York Times later wrote, "The moonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is a great illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing."
• Pepsi, "We Are the World" and business career (1984–85)
On January 27, 1984, Michael and other members of the Jacksons filmed a Pepsi Cola commercial, overseen by executive Phil Dusenberry, from ad agency BBDO and Pepsi's Worldwide Creative Director, Alan Pottasch at the Shrine Auditorium in Los Angeles. In front of a full house of fans during a simulated concert, pyrotechnics accidentally set Jackson's hair on fire. He suffered second-degree burns to his scalp. Jackson underwent treatment to hide the scars on his scalp, and he also had his third rhinoplasty shortly thereafter. Jackson never recovered from this injury. Pepsi settled out of court, and Jackson donated his $1.5 million settlement to the Brotman Medical Center in Culver City, California, which now has a "Michael Jackson Burn Center" in honor of his donation. Dusenberry later recounted the episode in his memoir, Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising.