Men's Health 100 Hottest Women Of 2013

In 2004 under Zinczenko's direction, Men's Health spun off Best Life. May 2009 was Best Life's last issue. Best Life was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at Men's Health, was the editor-in-chief. David Zinczenko was editorial director. In March 2008, Best Life finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue.
In 2005, Men's Health spun off Women's Health. The test-issue team was headed by Bill Stump, a former Men's Health editor who was then the head of Rodale Inc.'s New Product Development department. Within a year the circulation was at 750,000. Women's Health magazine is now published 10 times a year. David Zinczenko is the editorial director. In January 2009, Michele Promaulayko was named editor-in-chief of Women's Health. In March 2008, Women's Health finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age's 2008 A List. Women's Health has a circulation of 1.1 million.
In 2007, Men's Health spun off Men's Health Living, a newsstand special which was named one of the 30 most notable launches of 2007 by Samir Husni. Samir Husni stated that Men's Health Living is a "new genre of men's magazines that cater to non-woman related issues in a man's life - that has gone unfulfilled for years: interior design and home that meets the needs of the affluent man." The test issue of Men's Health Living was edited by Bill Phillips, executive editor of Men's Health. The first issue sold around 200,000 copies at $4.99 each out of 375,000 sent to newsstands. In January 2009, a second Men's Health Living issue was at newsstands, 450,000 copies at $5.99 each.
In 2007, they also spun off Men's Health on Campus as a test with a goal for quarterly publication thereafter.