Young Girls Playing Beer Pong

The Wall Street Journal, Time and other media outlets have reported on the increase in businesses selling beer pong paraphernalia, such as tables, mats, cups, or clothes. Last Cup: Road to the World Series of Beer Pong is a documentary which follows some competitive players as they prepare for the WSOBP II and ultimately compete against one another for the $20,000 grand prize. This documentary, directed by Dan Lindsay, premiered at the CineVegas film festival on June 13, 2008. WSOBP V attracted further media attention, with writers from Maxim magazine and ESPN The Magazine attending, and it was featured on The Jay Leno Show on January 8, 2010, and also on G4's Attack of the Show! on January 11, 2010. Rick Reilly wrote an entire column about The World Series of Beer Pong IV for ESPN The Magazine.
The Associated Press cited the game and other drinking games as a factor in deaths of college students.
Time magazine recently had an article on the popularity of beer pong and posted a video on their website. In both, players claimed beer pong was a sport, rather than a game—similar to billiards and darts.
The game has been a recurring segment on Late Night with Jimmy Fallon, with host Fallon playing against female celebrity guests such as Betty White, Serena Williams, Anna Kournikova, Charlize Theron and Jessica Alba.