Miranda May Kerr

• Dolly magazine and early work, 1997-2006
At age 13, Kerr entered and won the 1997 annual Dolly Magazine/Impulse Model Competition. She was flown to Sydney a week before her 14th birthday to shoot for the magazine. Upon Kerr's win, local media expressed "concerned outrage" at her young age. The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries. Some conservative media outlets claimed her Dolly shoot (including images of a 14-year-old Kerr in bathing suits) constituted a form of child pornography. Of the press, Kerr said: "In the media at the time they were trying to cling on to anything remotely to do with paedophilia. Dolly is a magazine for teenage girls, not for old men. And I was fully clothed! Doing a winter shoot! They just made something out of nothing."
Kerr signed to Chic Management's Sydney division. She received considerable commercial exposure after a series of beachwear ads predominantly for Australian surf chain Billabong, in which Kerr modeled surf brands Tigerlily, Roxy, Billabong Girls, and One Teaspoon. This increased her profile in the Australian and Asian markets, after which Kerr relocated to New York.
Once in New York, Kerr had a multitude of runway appearances and then signed with NEXT Model Management in early 2004. From there, she was booked for runway and print campaigns for major labels, including Alex Perry, Baby Phat, Lisa Ho, Voodoo Dolls, Levi's, Bettina Liano, Nicola Finetti, L.A.M.B., Heatherette, Betsey Johnson, Trelise Cooper, Jets, John Richmond, Blumarine Swimwear, Neiman Marcus, Seafolly Swimwear, Anna Molinari, Rock and Republic, Roberto Cavalli, and Ober Jeans.