Thai Cosplay Festival, Bangkok 2013, Thailand

The exponential growth in the number of people picking up cosplay as a hobby since 1990 has made the phenomenon influential in popular culture. This is particularly the case in Asia where cosplay influences Japanese street fashion and popular culture. Businesses increasingly seek to cater to cosplayers' interest in apparel, accessories, and collectibles.
• Magazines
Japan is home to two especially popular cosplay magazines, Cosmode (コスモード) and Dengeki Layers (電撃Layers). Cosmode has the largest share in the market. An English digital version of Cosmode has been created.