|
Lord Of The Rings Lego, Battle Of Helm's Deep
|
Retail stores
Lego operates 44 retail stores (34 in the United States, 4 in the United Kingdom, 5 in Germany, 1 in Canada), including ones at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in the Mall of America in Bloomington, Minnesota. There is also a franchised Lego store in Abu Dhabi. The opening of each store is celebrated with weekend long event where a Master Model Builder creates, with the help of volunteers most of which are children, a larger than life Lego statue which is then displayed at the new store for several weeks.
As of recently three Lego stores have opened up in the world that encompass a new idea for the Lego retail side called Lego education. At these three stores (which are located in Concord North Carolina, Hanover Maryland, and Berlin Germany) there are separate areas to the side of the store that are used as classrooms where specially trained facilitators teach children ranging from 4–12 years old about numerous different subjects while using Lego product. This is a new concept that is being tested and has only been around for about 8 months.
|
|