Young Teen College Girl Without Brassiere

Marketing executives have invented the concept of Tweeners, girls from under the age of about nine to girls of 13 or 14 who have reached puberty, as a new niche for selling bras. The tween market has been defined by media like MTV, brand globalization, the increased amount of money controlled by children, peer pressure, and more separated families with guilt-ridden parents playing off against each other. Paparazzi coverage of celebrities of all ages have included reports of teen star Miley Cyrus going braless.
In 2006, Target stores began stocking a range of bras for three- to four-year-olds, Bratz bras for three- to four-year-olds, Saddle Club bras for four- to six-year-olds, and a lightly padded Target brand bra for eight- to 10-year-olds. Australian retailer Big W's added a Just Girls padded bra for eight- to 10-year-olds and a My Little Pony bandeau bra for two- to three-year-olds, and Bonds is now marketing My First T-Shirt Bra, for ages eight and up. In 2010, Primark stores withdrew a bikini featuring a padded bikini top targeted at seven-year-olds after protests by local consumers who described the marketing program as "premature sexualisation".
• Bra shape
The culturally desirable figure for woman in Western culture has changed over time. In the United States during the 1920s, the fashion for breasts was to flatten them as typified by the Flapper era. During the 1940s and 1950s, the sweater girl became fashionable, supported by a bullet bra (known also as a torpedo or cone bra) like that worn by Jane Russell.