Young Teen College Girl Without Brassiere

In 1994, a significant shift in advertising lingerie occurred when advertising executive Trevor Beattie working for TBWA/London featured Eva Herzigova in a close-up of her black Wonderbra and cleavage with the title, "Hello boys." Looking down at her breasts, it is not clear whether she is addressing male admirers or her breasts. The ground-breaking, racy ad campaign resulted in many imitations along with a few complaints that the photograph demeaned women. The influential poster was featured in an exhibition at the Victoria and Albert Museum in London and it was voted in at number 10 in a "Poster of the Century" contest. Push-up bras got significant attention in 2000 when actress Julia Roberts as Erin Brockovich wore an Ultimo bra containing liquid silicone gel to enhance her bust.
• Bralessness
It is increasingly commonplace to see public figures, especially celebrities, actresses and members of the fashion industry have chosen not to wear bras. A well-known example is a member of the BBC Gardening's Ground Force, Charlie Dimmock. Other celebrities noted for public bralessness include Britney Spears, Clare Danes, Lindsay Lohan, Nadine Coyle, Mischa Barton, Meg Ryan, Paris Hilton, Miley Cyrus, Lady Gaga, fashion executive Tamara Mellon, and former model and France's first lady Carla Bruni, who welcomed Russian president Dmitry Medvedev at a state dinner in tight dress that revealed she was braless.
Many outer garments like sundresses and formal evening wear are designed to be worn without bras, or are designed with built-in support. Fashion writers continue to suggest alternatives to bras or ways of dressing without bras, emphasising that wearing a bra or not is a matter of choice, as opposed to necessity. Given the discomfort women experience with ill-fitting bras, an increasing number of women, once they are home, are switching to undershirts, jogbras, or nothing at all. Unhappy bra owners have donated thousands of bras to the Braball Sculpture, a collection of 18,085 bras. The organizer, Emily Duffy, wears a 42B and switched to stretch undershirts with built-in bras because standard bras cut her mid-section.