Movie Poster

As a result of market demand, some of the more popular older film posters have been reproduced either under license or illegally. Often there is no indication on these reproductions that they are reproductions, which has led to some problems in the collectibles marketplace. Today, film posters are generally produced in much larger quantities than necessary to promote a film at the theatres, because they are also sold directly to the public by retailers who purchase them at wholesale prices from the studio distributors or from websites set up by the studio to promote a given film. Because of this, modern posters are not considered rare, and are usually readily available for purchase by collectors.