World Wildlife Fund (WWF) Campaign

The group says its mission is "to halt and reverse the destruction of our environment". Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change.
History
The idea for a fund on behalf of endangered animals was initially proposed by Victor Stolan to Julian Huxley in response to articles he published in the Observer. This proposal led Julian Huxley to put Victor Stolan in contact with Max Nicholson, a person that had had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank. Max Nicholson thought up the name of the organization. WWF was conceived on 29 April 1961, under the name of World Wildlife Fund, and its first office was opened on 11 September that same year in Morges, Switzerland. Its establishment marked with the signing of the founding document called Morges Manifesto that lays out the formulation ideas of its establishment.