Beyoncé Giselle Knowles

In 2005, Knowles teamed up with House of Brands, a local shoe company, to produce a range of footwear for House of Deréon. In January 2008, Starwave Mobile launched Beyoncé Fashion Diva, a "high-style" mobile game with an online social networking component, featuring the House of Deréon collection. In July 2009, Knowles and her mother launched a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling. The collection included sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. It was available to buy at department stores including Macy's and Dillard's, and specialty stores Jimmy Jazz and Against All Odds. On May 27, 2010, Knowles teamed up with clothing store C&A to launch Deréon by Beyoncé at C&A stores in Brazil. The collection included Tailored blazers with padded shoulders, little black dresses, embroidered tops and shirts and bandage dresses.
• Products and endorsements
In 2002, Knowles signed a promotional deal with Pepsi to appear in two television commercials, as well as in radio and Internet advertisements and in-store promotional materials. A 2004 Pepsi television commercial in the theme of "Gladiators" featured Knowles with singers Britney Spears, Pink, and Enrique Iglesias, and the following year with Jennifer Lopez and David Beckham on a commercial called "Samurai". Knowles' range of commercial deals and products also includes beauty care products and perfumes. She has worked with L'Oréal since the age of 18. In 2004, Knowles launched her fragrance, True Star, with Tommy Hilfiger. The commercial for the scent was shot in black and white and has Knowles singing a cover version of "Wishing on a Star", for which she earned $250,000. The following year, Knowles launched her second fragrance with Hilfiger called True Star Gold. In 2007, Knowles appeared in an advertisement campaign for the Emporio Armani Diamonds fragrance.
In March 2009, Knowles appeared in a television commercial for the Nintendo DS game Rhythm Heaven. In January 2010, Knowles signed a three-year endorsement deal with Vizio. She also appeared in two television commercials for Style Savvy, a fashion video game for the Nintendo DS and Nintendo DSi. Five designs from her House of Deréon clothing line were available for download in the game. In February 2010, Knowles launched her first official fragrance, Heat. She re-recorded her cover version of "Fever" for the fragrance's television commercial. The commercial was banned from daytime television in the United Kingdom, after it had received 14 viewer complaints. The commercial, which begins with an image of Knowles appearing to lie naked in a room, had been deemed "too sexually provocative" to be seen by young children and was not shown before 7.30 pm. In February 2011, Knowles launched her second fragrance, Heat Rush. In April 2011, Knowles was sued by US game developer, Gate Five, for more than $100 million, who claimed she "destroyed its business ... on a whim". Gate Five alleged that Knowles changed her mind about plans for a game called Starpower: Beyoncé, forcing the company to sack 70 employees the week before Christmas 2010. Knowles' third fragrance, Pulse, was launched in September 2011.