Gwyneth Kate Paltrow

In May 2005, Paltrow became the face of Estée Lauder's Pleasures perfume. She appeared in Chicago on 17 August 2007, to sign bottles of the perfume, and on 8 July 2008, she promoted Lauder's Sensuous perfume in New York with the company's three other models. Estée Lauder donates a minimum of $500,000 of sales of items from the 'Pleasures Gwyneth Paltrow' collection to breast cancer research. In 2006, she became the face for Bean Pole International, a Korean fashion brand.
In October 2007, she signed for a PBS television series Spain... on the road Again with Mario Batali that showcases the food and culture of Spain. In September 2008, she launched a weekly lifestyle newsletter, Goop, encouraging readers to 'nourish the inner aspect'. The website's title is derived from the initials of her first and last names. Each week, the newsletter focuses on an action: Make, Go, Get, Do, Be, and See. It has been ridiculed by E-Online, Vanity Fair, The Independent, and the UK's Daily Mirror.