Jennifer Lynn Lopez

• 2010–12: Career rejuvenation and American Idol
Lopez parted ways with Epic Records in February 2010, citing that she had fulfilled her contractual obligations and now wished to release her seventh studio album Love? under a new label. Her departure from the label temporarily halted production on the album, which commenced in 2009. Upon signing a new contract with Island Records, recording resumed on the album. The New York Daily News revealed that Lopez would be taking some of the records recorded under Sony Music Entertainment to her new label so that they could be included on the album. In April, Lopez starred in the romantic comedy The Back-up Plan, her first theatrical role in three years. Having grossed a modest $77 million worldwide, the film received lukewarm critical reviews for "unrelatable characters" and a "predictable plot", although Lopez's acting was praised. In June, following the departure of Ellen DeGeneres from American Idol, it was reported that Lopez was in talks to join season ten's judging panel. During this same time, Lopez and Anthony were being considered for a role on The X Factor for their appeal to Latin and International markets. It was officially announced in September that Lopez would be joining the tenth season of American Idol. MTV stated that the deal was "mutually beneficial to all those involved", while CNN reported that Lopez was viewing it as a decision to revive her career, while American Idol producers believed that Lopez and Steven Tyler's appointments would strengthen viewing figures. In October, Lopez released her fourteenth fragrance, Love and Glamour. The perfume was inspired by Lopez's forthcoming "return to the spotlight".
L'Oreal Paris named Lopez their new Global Ambassador and the face of their brands, including EverPure hair care, Preference hair color and Youth Code skin care. Her EverSleek hair care ads made their debut in early 2011, to coincide with the release of Love? and her debut as a judge on American Idol. To further promote her comeback, in February, Venus chose Lopez as their new Global Ambassador. Lopez's comeback single "On the Floor" was released later that same month. The song topped the charts across the globe, becoming one of the most successful singles of the year. The song also became her highest charting single commercially as a lead artist, as well as her most successful airplay hit on contemporary hit radio, since "Jenny from the Block". Love? which was released in May, was a moderate commercial success, and was viewed as a humble comeback from Lopez, as many had considered her recording career over. Lopez launched her next fragrance Love and Light in July, exclusively on HSN. 51,000 bottles of the fragrance were sold at its premiere, becoming Lopez's most successful fragrance launch to date, making over $2.9 million. In September, Lopez launched the Jennifer Lopez Collection, a clothing and accessories line for Kohl's with Tommy Hilfiger. In addition to the clothing line, she also launched the Jennifer Lopez Home Collection, featuring bedding, towels and luggage. Later that same month Fiat, an Italian automobile manufacturer, enlisted Lopez to promote their products, including the 2012 Fiat 500 Cabrio. Olivier Francois, the Chrysler chief marketing officer, stated that she "fits perfectly with the brand".
In January 2012, Lopez returned as judge on the eleventh season of American Idol, earning a reported $20 million. Later that same month, a new talent show, ¡Q'Viva! The Chosen, created by Simon Fuller premiered on Univision and was a hit for the channel. It followed Lopez, Anthony and director-choeographer Jamie King as they travelled across 21 countries in Latin America to find new talent for a Las Vegas show. On May 18, Lopez returned to the big screen starring alongside an ensemble cast consisting of Cameron Diaz, Elizabeth Banks, Matthew Morrison and Dennis Quaid in the film What to Expect When You're Expecting. Based on the novel of the same name, Lopez plays Holly, a woman who adopts a baby from abroad with her husband after difficulty conceiving. The film was a moderate success at the box office with a total gross of $84 million, although it received negative reviews. In late May, Lopez released her fragrance Glowing by JLo, which she described as an "evolution" of Glow by JLo.