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Mariah Carey
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Mariah Carey

One of Carey's most high-profile benefit concert appearances was on VH1's 1998 Divas Live special, during which she performed alongside other female singers in support of the Save the Music Foundation. The concert was a ratings success, and Carey participated in the Divas 2000 special. In 2007, the Save the Music Foundation honored Carey at their tenth gala event for her support towards the foundation since its inception. She appeared at the America: A Tribute to Heroes nationally televised fundraiser in the aftermath of the September 11 attacks, and in December 2001, she performed before peacekeeping troops in Kosovo. Carey hosted the CBS television special At Home for the Holidays, which documented real-life stories of adopted children and foster families, from the Wayback Machine on October 22, 2001. In 2005, Carey performed for Live 8 in London and at the Hurricane Katrina relief telethon "Shelter from the Storm". In August 2008, Carey and other singers recorded the charity single, "Just Stand Up" produced by Babyface and L. A. Reid, to support "Stand Up to Cancer". In 2008, Carey performed in a New Year's Eve concert for the family of Libyan dictator Muammar Gaddafi, something she later claimed to "feel horrible and embarrassed to have participated in". In March 2011, Carey's representative Cindi Berger stated that royalties for the song "Save The Day", which was written for her fourteenth studio album, will be donated to charities that create awareness to human rights issues to make amends for the Gadaffi error. Berger also said that "Mariah has and continues to donate her time, money and countless hours of personal service to many organizations both here and abroad".
Declining offers to appear in commercials in the United States during her early career, Carey was not involved in brand marketing initiatives until 2006, when she participated in endorsements for Intel Centrino personal computers and launched a jewelry and accessories line for teenagers, Glamorized, in American Claire's and Icing stores. During this period, as part of a partnership with Pepsi and Motorola, Carey recorded and promoted a series of exclusive ringtones, including "Time of Your Life". She signed a licensing deal with the cosmetics company Elizabeth Arden, and in 2007, she released her own fragrance, "M". In 2007, Forbes named her as the fifth richest woman in entertainment, with an estimated net worth of US $270 million. In November 2011, it was reported that Carey's net worth was valued at more than $500 million. On November 29, 2010, she debuted a collection on HSN, which included jewelry, shoes and fragrances. In November 2011, Carey was announced as the new global ambassador for Jenny Craig, following her weight loss with the program after giving birth to fraternal twins in April. Carey claims she lost 70 pounds (32 kg) on the program. In 2013, human rights activists criticized Carey for performing in a concert for Angola's "father-daughter kleptocracy" and accused her of accepting "dictator cash".

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Date added:Jun 17, 2008
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