Plasticine Monster

From 1983 to 2006, the brand went through a number of ownership changes and was off the market for a long time. Plasticine was owned by Bluebird Toys plc following its acquisition of Harbutt's parent company, Peter Pan. Then, following Bluebird's takeover by Mattel in 1998, the brand was sold on to Humbrol Ltd, famous for its Airfix kits and model paints. In 2005, Flair Leisure licensed the brand from Humbrol and relaunched Plasticine. A year later, when Humbrol went into administration, Flair bought the Plasticine brand outright.
• Similar products
A similar product, "Kunst-Modellierthon" (known as Plastilin), was invented by Franz Kolb of Munich, Germany in 1880. This product is still available, known as "Münchner Künstler Plastilin" (Munich artists' plasticine). In Italy, the product Pongo is also marketed as "plastilina" and shares the main attributes of Plasticine.