Russia´s First High Speed Train Sapsan, Moscow To St. Petersburg

Railway companies often give a name to a train service as a marketing exercise, to raise the profile of the service and hence attract more passengers (and also to gain kudos for the company). Usually, naming is reserved for the most prestigious trains: the high-speed express trains between major cities, stopping at few intermediate stations. The names of services such as the Orient Express, the Flying Scotsman, the Flèche d'Or and the Royal Scot have passed into popular culture.
A somewhat less common practice is the naming of freight trains, for the same commercial reasons. The "Condor" was an overnight London-Glasgow express goods train, in the 1960s, hauled by pairs of "Metrovick" diesel locomotives. In the mid-1960s, British Rail introduced the "Freightliner" brand, for the new train services carrying containers between dedicated terminals around the rail network. The Rev. W. Awdry also named freight trains, coining the term The Flying Kipper for the overnight express fish train that appeared in his stories in The Railway Series books.