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Street Graffiti
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Keith Haring was another well-known graffiti artist who brought Pop Art and graffiti to the commercial mainstream. In the 1980s, Haring opened his first Pop Shop: a store that offered everyone access to his works—which until then could only be found spray-painted on city walls. Pop Shop offered commodities like bags and t-shirts. Haring explained that, "The Pop Shop makes my work accessible. It's about participation on a big level, the point was that we didn't want to produce things that would cheapen the art. In other words, this was still art as statement".
Graffiti has become a common stepping stone for many members of both the art and design community in North America and abroad. Within the United States Graffiti Artists such as Mike Giant, Pursue, Rime, Noah and countless others have made careers in skateboard, apparel and shoe design for companies such as DC Shoes, Adidas, Rebel8 Osiris or Circa Meanwhile there are many others such as DZINE, Daze, Blade, The Mac that have made the switch to gallery artists often times not even using their initial medium, spray paint.
But perhaps the greatest example of graffiti artists infiltrating mainstream pop culture is by the French crew, 123Klan. 123Klan founded as a graffiti crew in 1989 by Scien and Klor, have gradually turned their hands to illustration and design while still maintaining their graffiti practice and style. In doing so they have designed and produced, logos and illustrations, shoes, and fashion for the likes of Nike, Adidas, Lamborghini, Coca Cola, Stussy, Sony, Nasdaq and more.
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