Neuw Denim Promotes Its Debut With An Ice Block Of Cash

A promotional campaign took place in Sydney, Australia to mark the opening of a new clothing label Neuw Denim. However, they made their debut in the most interesting and peculiar way. Using a 400 pound block of ice with $1,000 Australian dollars frozen within it and placing it in the middle of Martin Place, people were invited to icepick it to their heart’s content for the cash.