F1 Grid Girls

The term is also used outside of Japan in South Korea, China and other Asian nations. The Korean term for a race queen is a "racing model" (레이싱모델). Racing models appear in motor shows and racing events. In Thailand they are known as "pretties" and they are used extensively at events ranging from the Bangkok International Motor Shows to minor events such as openings of shopping centers. There are businesses dedicated to recruiting and providing pretties for events, classifying them into several categories according to skills and experience. A pretty-presenter does product presentations; a pretty-dancer is part of a dance group at a manufacturer's booth; a plain pretty just stands and hands out promotional materials. Wages are lucrative for the most attractive and experienced pretties, several times what they would normally earn in an office job.
South Korean carmakers Hyundai and Kia have recently announced that they would cut down on the number of models in their shows, stating that "We would rather have the spectators' attention on our cars than the attractive ladies."