Inside The Digg Office

Digg CEO Jay Adelson explained at the 2010 "Bigg Digg Shindigg," which is part of the South by Southwest Interactive Conference, that Digg is getting a major overhaul and redesign. In an interview with Wired magazine, Adelson explained that "Every single thing has changed" and that "the entire website has been rewritten." Adelson explains that the new Digg will essentially eliminate the duplication problem. It will also help prevent so called 'power users' from dominating the site with their submissions. The new Digg will also offer users a personalized homepage, based on their diggs, that is tailored to their specific interests. The commenting system will be updated to "help fight bad behavior like trolling or group-burying." The entire look of the site will also change. Adelson summed up the new Digg by saying, “We’ve got a new backend, a new infrastructure layer, a new services layer, new machines — everything." John Quinn wrote in a Digg blog post that the company was going to stop using MySQL and begin using Cassandra, a distributed database system. Currently users can sign up to alpha test the new version of Digg.
On April 5, 2010 Kevin Rose announced that he would be assuming the position of CEO as Jay Adelson had stepped down. Although, some time later he has disclosed that he is actively seeking a replacement CEO as the role takes up too much of his time that he would rather spend doing other things, such as angel investing.