T-shirt Art

At the turn of the century, designing custom T-shirts online became more popular. Popular websites began to use digital printing (such as Direct to Garment or DTG printing) to allow customers to design their own T-shirts online with no minimum orders. In the beginning, DTG could not print well on dark garments; however, with the help of some online T-Shirt retailers, printer manufacturers such as T-Jet have all but perfected the process, providing consumers with many more printing options. Since the 1980s, T-shirts have flourished as a form of personal expression.
Screen printed T-shirts have been a standard form of marketing for major consumer products, such as Coca-cola and Mickey Mouse, since the 1970s. However, since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall advertising campaigns. Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer T-shirt branding include Calvin Klein, FUBU, Ralph Lauren and The Gap. These examples also include representations of rock bands, among other obscure pop-culture references. Licensed T-shirts are also extremely popular. Movie and TV T-shirts can have images of the actors, logos and funny quotes from the movie or TV show. Often, the most popular T-shirts are those that characters wore in the film itself (e.g., Bubba Gump from Forest Gump and Vote For Pedro from Napoleon Dynamite).